02_About Us 2019-03-08T14:51:30+00:00


Simplifying Precision Farming

In 2014, TruAcre Technology was born out of an obvious need many farmers were facing. We were seeing a lack of dealers willing to sell, consult and install farm technology and an increase in the number of farmers needing these services.

Armed with our own personal experiences and a desire to fill a void in the farm technology industry, TruAcre set out to be the on-farm technology expert, ready to provide support for all makes, models and colors of farm technology equipment.

Today, we support over 500 farmers throughout Iowa and Illinois and are continuously growing and adapting our business to better serve our clients!

In-House Research and Testing

We own and operate equipment, including a planter fully outfitted with the most current precision tools. Partnering with two area farmers, we plant, maintain and harvest our 1000-acre test plot to provide you with accurate, local data and the opportunity to visualize you own ROI potential gained from these technology tools.

Customizable Support Agreements

We offer and encourage customizable support agreements, which help farmers with the specific needs of their operation and offer peace of mind, from pre-plant to post-harvest, that their technology is running properly. Our technicians have a support agreement maximum, ensuring you will have priority service when you need it most.

A Color-Blind Approach

We pride ourselves on being ‘color-blind’, working with virtually any brand of farm equipment and seamlessly integrating multiple brands with precision technology. There’s no finger-pointing done here!

Hundreds of Training Hours

Our team trains rigorously, spending hundreds of hours training hands-on to learn the ins and outs of all our products and services. New technicians also spend additional hours training online and our dealers require our attendance at multiple events throughout the year, which offer specialized learning opportunities.

A Growing Team

We continuously strive to provide our customers with the highest level of knowledge and support and we are expanding our team to offer a diverse mix of technicians to serve your needs.

In 2017, TruAcre expanded its service offerings to South-Eastern Iowa by partnering with the J.J. Nichting Company, Case IH, to provide its client base with in-cab technology needs. “Partnering with a dealership that is as well-respected as J.J. Nichting is a real honor for TruAcre.” says Jeremy Marston. “I have known some of their leadership for years and we look forward to providing their customers with the best support possible.”

Growth continued for TruAcre in 2018 through a Precision Crop Reporting (PCR) partnership with Crop Risk Services in Decatur, Illinois. PCR improves the seamless transfer of tractor data from planting and harvesting to provide more accurate and efficient crop insurance reporting.